During Sidewalk Sales weekend in July, the downtown Long Grove merchants provided the opportunity for local charities to raise funds by manning lemonade stands scattered throughout town, in front of participating shops. The Long Grove Confectionery chose the Long Grove Historical Society Covered Bridge Fund as their charity designee, and in a creative twist provided homemade lemon bars for us to sell in place of lemonade. We were stationed in a tent on their outdoor patio, right next to members of the Caring Women’s Connection, who were chosen by gift shop Within Reach as their charity of choice. Caring Women’s Connection raised nearly $80,000 last year to provide grant requests for projects that serve women and children in need in Lake County. It was great to partner with Laurie and Karen (pictured above) to learn more about their successful service organization, while raising funds to help restore the bridge and sampling delicious frozen lemonade. The afternoon turned stormy, but it provided lots of opportunities to interact with residents and visitors who all wanted to know what is up with the downtown road construction and “What happened to your bridge?!”
Merchant Rachel Perkal, owner of Epilogue, gets kudos for the most clever marketing idea by inviting Young at Heart Senior Pet Rescue to be her charity lemonade stand recipients. All afternoon we got to watch pet parents bringing their furry children for a visit to our dog-friendly historic downtown to support pet adoption. Epilogue was packed! So when life gives you lemons, remember the Long Grove prescription: shopping, cute dogs, and lots of lemonade.